{% extends 'base.html.twig' %}
{% block title %}
Stratégie commerciale | l'agence des Experts-comptables
</div>
{% endblock %}
{% block description %}
Trouvez votre cap, structurez votre offre et donnez du sens à votre développement. Accompagnement stratégique sur 12 mois pour votre cabinet comptable.
</div>
{% endblock %}
{% block meta_noindex %}
<meta name="robots" content="noindex, nofollow">
</div>
{% endblock %}
{% block body %}
{{ encore_entry_link_tags('commerciale') }}
<div id="commerciale-page">
{# ── Hero ────────────────────────────────────────────────────── #}
<section class="strat-hero">
<div class="container">
<span class="strat-hero__eyebrow" data-aos="fade-up">Définir ensemble</span>
<h1 class="strat-hero__title" data-aos="fade-up" data-aos-delay="100">
Une <em>stratégie</em> claire, alignée<br>et inspirante pour votre cabinet
</h1>
<p class="strat-hero__sub" data-aos="fade-up" data-aos-delay="200">
Trouvez votre cap, structurez votre offre et donnez du sens à votre développement.
</p>
<a href="#form__contact" class="btn regular secondary strat-hero__cta" data-aos="fade-up" data-aos-delay="300">
Réservez dès maintenant votre audit stratégie offert
<svg width="14" height="14" viewBox="0 0 14 14" fill="none"><path d="M7 2L7 12M7 12L2 7M7 12L12 7" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg>
</a>
</div>
</section>
{# ── Logos ───────────────────────────────────────────────────── #}
<section class="logo-area inline bg-secondary-light">
<div class="container-logo">
<span class="section-title__tagline" data-aos="fade-up">
<span class="text-body">+550 cabinets</span>
nous font déjà confiance
</span>
<div class="owl-carousel owl-custom" id="client-logos" data-aos="zoom-in" data-aos-delay="100">
</div>
</div>
</section>
{# ── Phases ──────────────────────────────────────────────────── #}
<section class="strat-phases">
<div class="container">
<span class="strat-phases__eyebrow" data-aos="fade-up">Un accompagnement en deux temps</span>
<h2 class="strat-phases__title" data-aos="fade-up" data-aos-delay="100">Construire une stratégie durable</h2>
<p class="strat-phases__sub" data-aos="fade-up" data-aos-delay="150">
On vous accompagne <strong>pendant 12 mois</strong>, avec <strong>un rythme adapté et structurant</strong>,
pour faire grandir votre cabinet avec <strong>clarté, sérénité et efficacité</strong>.
</p>
<div class="strat-phases__grid" data-aos="fade-up">
<div class="phase-card">
<div class="phase-card__icon">
<svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M13 2L4.5 13.5H12L11 22L19.5 10.5H12L13 2Z" fill="white"/>
</svg>
</div>
<h3 class="phase-card__title">Phase 1 :<br>Sprint stratégique</h3>
<span class="phase-card__duration">3 MOIS</span>
<hr class="phase-card__separator">
<div class="phase-card__item">
<svg class="phase-card__check" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg" width="22" height="22">
<circle cx="11" cy="11" r="11" fill="#FC6F1F"/>
<path d="M6 11.5L9.5 15L16 8" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
<span>Un programme pour bâtir les fondations solides de votre cabinet.</span>
</div>
<div class="phase-card__item">
<svg class="phase-card__check" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg" width="22" height="22">
<circle cx="11" cy="11" r="11" fill="#FC6F1F"/>
<path d="M6 11.5L9.5 15L16 8" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
<span><strong>1 rendez-vous tous les 7 jours</strong> pour avancer efficacement.</span>
</div>
<div class="phase-card__item">
<svg class="phase-card__check" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg" width="22" height="22">
<circle cx="11" cy="11" r="11" fill="#FC6F1F"/>
<path d="M6 11.5L9.5 15L16 8" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
<span>Après 3 mois d'accompagnement, vous repartez avec <strong>un guide stratégique complet</strong> pour piloter votre développement, clarifier votre positionnement, structurer votre offre et votre pricing.</span>
</div>
</div>
<div class="phase-card">
<div class="phase-card__icon">
<svg viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg">
<path d="M12 2L15.09 8.26L22 9.27L17 14.14L18.18 21.02L12 17.77L5.82 21.02L7 14.14L2 9.27L8.91 8.26L12 2Z" stroke="white" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
</div>
<h3 class="phase-card__title">Phase 2 :<br>Consolidation et suivi</h3>
<span class="phase-card__duration">9 MOIS</span>
<hr class="phase-card__separator">
<div class="phase-card__item">
<svg class="phase-card__check" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg" width="22" height="22">
<circle cx="11" cy="11" r="11" fill="#FC6F1F"/>
<path d="M6 11.5L9.5 15L16 8" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
<span>Nous affinons ensuite votre stratégie pour l'ancrer durablement dans le développement de votre cabinet.</span>
</div>
<div class="phase-card__item">
<svg class="phase-card__check" viewBox="0 0 22 22" fill="none" xmlns="http://www.w3.org/2000/svg" width="22" height="22">
<circle cx="11" cy="11" r="11" fill="#FC6F1F"/>
<path d="M6 11.5L9.5 15L16 8" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/>
</svg>
<span><strong>1 rendez-vous tous les 3 mois pour ajuster,</strong> recadrer et garantir l'alignement avec vos objectifs de croissance.</span>
</div>
</div>
</div>
<a href="#form__contact" class="btn regular primary strat-phases__cta" data-aos="fade-up">
Je planifie un RDV "diagnostic stratégique offert"
<svg width="14" height="14" viewBox="0 0 14 14" fill="none"><path d="M3 7H11M11 7L7 3M11 7L7 11" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg>
</a>
</div>
</section>
{# ── Ebook ───────────────────────────────────────────────────── #}
{{ include('Front/ebook/_ebook-section.html.twig', { ebook_variant: 'marque_forte' }) }}
{# ── Témoignages ─────────────────────────────────────────────── #}
{{ include('Front/testimonials/_testimonial-area.html.twig') }}
{# ── Méthode en 4 étapes ─────────────────────────────────────── #}
<section class="strat-method">
<div class="container">
<div class="strat-method__header" data-aos="fade-up">
<h2 class="strat-method__title">Notre méthode en <span class="strat-etapes-wrap">4 étapes<svg width="175" height="11" viewBox="0 0 175 11" fill="none" xmlns="http://www.w3.org/2000/svg" class="strat-etapes-svg"><path d="M1.99915 8.15963C75.6057 -0.0351434 114.136 1.53108 172.212 3.89176" stroke="#FC6F1F" stroke-width="4" stroke-linecap="round"/></svg></span> 🙂</h2>
</div>
<div class="strat-accordion">
<div class="strat-accordion__item is-open">
<button class="strat-accordion__trigger" type="button">
<span class="strat-accordion__num" data-num="1"></span>
<span class="strat-accordion__label">Étape 1 : Donner du sens à votre stratégie</span>
<span class="strat-accordion__chevron" aria-hidden="true">−</span>
</button>
<div class="strat-accordion__body">
<p class="strat-accordion__desc">Derrière chaque stratégie, il y a une intention. On clarifie votre pourquoi, votre vision et vos valeurs pour donner du sens au développement de votre cabinet.</p>
<span class="strat-accordion__obj-label">Objectifs</span>
<ul class="strat-accordion__list">
<li>Identifier le sens individuel et collectif de votre projet</li>
<li>Définir votre vision à 3-5 ans</li>
<li>Sélectionner 3 à 5 valeurs fondatrices et les traduire dans votre quotidien</li>
</ul>
</div>
</div>
<div class="strat-accordion__item">
<button class="strat-accordion__trigger" type="button">
<span class="strat-accordion__num" data-num="2"></span>
<span class="strat-accordion__label">Étape 2 : Poser les fondations de votre positionnement</span>
<span class="strat-accordion__chevron" aria-hidden="true">−</span>
</button>
<div class="strat-accordion__body">
<p class="strat-accordion__desc">Une fois votre vision claire, on définit où et pour qui vous souhaitez agir.</p>
<span class="strat-accordion__obj-label">Objectifs</span>
<ul class="strat-accordion__list">
<li>Identifier vos cibles prioritaires et leurs besoins</li>
<li>Déterminer votre périmètre d'action (local, sectoriel ou digital)</li>
<li>Choisir les zones ou niches les plus porteuses</li>
</ul>
</div>
</div>
<div class="strat-accordion__item">
<button class="strat-accordion__trigger" type="button">
<span class="strat-accordion__num" data-num="3"></span>
<span class="strat-accordion__label">Étape 3 : Structurer votre offre et votre modèle économique</span>
<span class="strat-accordion__chevron" aria-hidden="true">−</span>
</button>
<div class="strat-accordion__body">
<p class="strat-accordion__desc">On repense votre offre pour qu'elle soit claire, lisible et cohérente avec votre positionnement et la vision de votre cabinet.</p>
<span class="strat-accordion__obj-label">Objectifs</span>
<ul class="strat-accordion__list">
<li>Définir vos offres prioritaires</li>
<li>Créer une grille simple et compréhensible</li>
<li>Ajuster votre pricing selon votre valeur et votre marché</li>
</ul>
</div>
</div>
<div class="strat-accordion__item">
<button class="strat-accordion__trigger" type="button">
<span class="strat-accordion__num" data-num="4"></span>
<span class="strat-accordion__label">Étape 4 : Affirmer votre posture et votre communication</span>
<span class="strat-accordion__chevron" aria-hidden="true">−</span>
</button>
<div class="strat-accordion__body">
<p class="strat-accordion__desc">Votre stratégie prend vie à travers votre communication. On définit votre ton, votre promesse et vos canaux prioritaires pour toucher vos cibles efficacement.</p>
<span class="strat-accordion__obj-label">Objectifs</span>
<ul class="strat-accordion__list">
<li>Définir votre posture (style, proximité, technicité)</li>
<li>Clarifier votre promesse client</li>
<li>Sélectionner les leviers à activer :
<ul>
<li>Local : Google My Business, réseaux d'affaires</li>
<li>Digital : LinkedIn, site web, newsletter</li>
<li>Relationnel : événements, recommandations</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
<div class="strat-method__cta-wrap" data-aos="fade-up">
<a href="#form__contact" class="btn regular secondary strat-method__cta">
Je prends rendez-vous maintenant
<svg width="14" height="14" viewBox="0 0 14 14" fill="none"><path d="M3 7H11M11 7L7 3M11 7L7 11" stroke="white" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg>
</a>
</div>
</div>
</section>
{# ── Formulaire ──────────────────────────────────────────────── #}
<div id="form__contact"></div>
<section class="contact-area">
<div class="container">
<div class="row align-items-center">
<div class="col-xl-6 col-lg-7" data-aos="fade-right">
<div class="section-title left">
<span class="sub-title text-green">
JE PRENDS RENDEZ-VOUS MAINTENANT
</span>
<h2 class="title container-shape">
<svg class="shape arrow" width="113" height="57" viewBox="0 0 113 57" fill="none"
xmlns="http://www.w3.org/2000/svg">
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stroke="#FC6F1F" stroke-width="4" stroke-linecap="round"/>
</svg>
Prêt à construire une stratégie claire, alignée et durable pour votre cabinet ?
</h2>
<p>
Passez à l'action dès maintenant. Votre cabinet mérite une vision forte et des fondations solides !
</p>
</div>
</div>
<div class="col-xl-6 col-lg-5" data-aos="fade-left">
<div class="contact-form strat-form-wrap">
<div class="strat-macaron d-none d-lg-block">
<img src="{{ asset('/assets/images/macaron-audit-strategie.png') }}" alt="+ 1 heure pour identifier vos leviers de croissance et définir votre cap">
</div>
<h2 class="title text-center">
Je réserve mon Audit stratégique
<span class="text-green text-underline">
offert !
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xmlns="http://www.w3.org/2000/svg">
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stroke-width="4" stroke-linecap="round"/>
</svg>
</span>
</h2>
{{ form_start(form_audit) }}
{{ form_row(form_audit.page, { "value": title }) }}
{{ form_widget(form_audit) }}
<button type="submit" class="btn regular primary">
<span>
Envoyer votre demande
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xmlns="http://www.w3.org/2000/svg">
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stroke-linecap="round" stroke-linejoin="round"/>
</svg>
</span>
</button>
{{ form_end(form_audit) }}
</div>
</div>
</div>
</div>
</section>
{# ── Newsletter ───────────────────────────────────────────────── #}
<section class="newsletter-area">
<div class="shape-agency">
<picture>
<source srcset="{{ asset('assets/images/agexv4/shapes/logo3D.webp') }}" type="image/webp">
<img src="{{ asset('assets/images/agexv4/shapes/logo3D.png') }}" alt="logo agence">
</picture>
</div>
<div class="container">
<div class="form-container">
<h2 class="main-title" data-aos="fade-left">Abonnez-vous à <br> notre newsletter</h2>
<p data-aos="fade-right" data-aos-delay="200">Un support indispensable pour les Experts-comptables !</p>
{{ form_start(form_news2) }}
<div class="input-newsletter" data-aos="fade-left" data-aos-delay="100">
<div class="icon">
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{{ form_row(form_news2.name) }}
</div>
<div class="input-newsletter" data-aos="fade-right" data-aos-delay="200">
<div class="icon">
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</div>
{{ form_row(form_news2.email) }}
</div>
<button type="submit" class="btn regular black" data-aos="fade-up" data-aos-delay="300">
<span>Je m'incris à la newsletter</span>
</button>
{{ form_end(form_news2) }}
</div>
</div>
</section>
<script src="https://cdnjs.cloudflare.com/ajax/libs/jquery/3.6.0/jquery.min.js"></script>
<script src="https://cdnjs.cloudflare.com/ajax/libs/OwlCarousel2/2.3.4/owl.carousel.min.js"></script>
<script src="{{ asset('/assets/js/carouselLogo.js') }}"></script>
<script>
// Accordion
document.addEventListener('DOMContentLoaded', () => {
document.querySelectorAll('.strat-accordion__trigger').forEach(trigger => {
trigger.addEventListener('click', () => {
const item = trigger.closest('.strat-accordion__item');
const isOpen = item.classList.contains('is-open');
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{% endblock %}